Legacy Senior Living Communities
Privacy Policy
PLEASE READ THE FOLLOWING PRIVACY POLICY
CAREFULLY BEFORE ACCESSING ANY PART OF THE
WEBSITE
Overview:
Legacy Senior Living Communities,
(the Company) recognizes and respects the
privacy
of users of the Website. The following privacy
policy, as modified from time to time by us as
described below (the Policy), tells you about
the information that the Company collects
through
the Website, how we use that information and how
you can opt out of certain uses of information
we may collect. If you access the website you
are consenting to the information collection and
use practices described in this Policy, as
modified from time to time by us.
Effective Date and Updates:
This Privacy
Policy is effective at 6:00 p.m. on August 20,
2007.
The Company reserves the right to make changes
to this Policy at any time, and will post any
revised Policy on this page. You will know we
have changed the Policy when you see a new
effective date in the first sentence of this
paragraph. The Company will not notify its
website
visitors or customers of any such changes by
e-mail or other personal contact. We encourage
you
to check the date of this Policy whenever you
visit this Website so that you will know when
you
need to review the Policy for modifications.
Information The Company May Collect About
You.
We may collect the following types of
information on the Website:
"Personal Information " is information that is
used by the Company to identify you
individually,
such as your name and address.
"Aggregate Information" is information that
does not contain Personal Information or from
which
Personal Information has been removed. An
example of Aggregate Information is information
about
use of the website, such as pages visited on the
website.
The actual information we collect from you
depends on the services you use on the Website.
The
following is a more detailed explanation of some
of the types and uses of information we collect.
Email Services:
If you provide us with your
email address and opt in to any email
notification
features that the Company may now have or may
develop in the future, you may receive email
from
time to time from the Company. Each email you
receive from the Company will contain an unsubscribe link at the bottom of the email
message which will provide you the opportunity
to
opt out of receiving future communications from
the Company by clicking on the unsubscribe
link
and following the unsubscribe instructions.
Information Request Forms:
The Website contains
various request forms that allow you to request
information, products and services and to submit
resumes to the Company. For instance, we may
collect information such as your preferences
regarding location, size and price of a new
home.
When we collect such information, we may share
it with third parties as is necessary to respond
to your request.
Surveys:
From time to time, we may collect
information through online surveys,
questionnaires or
information requests on the Website. These
surveys may request demographic information
(such as
age range, gender, areas of interest) and
customer feedback. Participation in such
surveys,
questionnaires or information requests is
voluntary and with each request you will have
the
choice of whether or not to disclose
information. We may use such survey information
to analyze
the Website and to improve users' overall
experience on the Website.
Administrative Purposes:
We may collect and use
information that identifies you personally when
you submit comments, questions or suggestions
through the Website. For example, if you submit
questions to the contact us link on this site or
submit information requests we will use the
information you provide to respond to you. We
also may collect and use your information to
contact you when necessary for other
administrative purposes. If you do submit
comments,
questions or suggestions through the website,
please do not include confidential personal or
financial information in such requests. Such
e-mail will be maintained in accordance with our
corporate e-mail and document retention
policies.
Disclosure of Your Personal and Aggregate
Information.
Personal Information:
The Company will not sell
or disclose your Personal Information without
your consent except as set forth below.
Consultants:
From time to time the Company
engages consultants that may need access to the
information we collect to perform their services
for us, such as administering our mailing lists.
We require that our consultants keep Personal
Information confidential and use it only in
accordance with the service agreement between
the Company and such consultant.
Transaction Processing:
When you complete an
information request form or otherwise indicate
to
us that you want us to provide you with a
product or service (such as a request to be
included in
mailings about our future projects), we share
and maintain the data needed for you to receive
the
products or services you have requested.
Legal Requirements:
We may disclose your
Personal Information if required to do so by law
or if
we believe that such action is reasonably
necessary to: (a) conform with the law, respond
to
claims or comply with legal process served on
the Company or the website; or (b) protect and
defend our rights or property, including the
website, our employees, guests or the public.
Company Sale:
Because information collected
through the website is a trade secret and asset
of
the Company, we may disclose or sell such
information in the event we entertain the sale
of the
Company or some or all of its assets.
Employment:
If you submit a resume or other
information to us in connection with a job
opening at
the Company, we may disclose or transfer
Personal Information and any other information
you
submit to employees and consultants involved in
the recruiting and hiring of job applicants.
Aggregate Information:
The Company collects
"Aggregate Information" about you and your use
of the
Website whenever you visit the Company online.
For instance, the Company may collect various
forms of "click stream" information such as
entry and exit points for our Website (i.e.,
referring URLs or domains), site traffic
statistics, page views, impressions, and
operating
system and browser type. In addition, when users
request pages on the Website, the Companys
servers automatically log the users IP address.
An IP address is a number that is automatically
assigned to your computer whenever you are
surfing the Web. The Company may collect,
compile,
store, publish, promote, report, sell, or
otherwise disclose or use any and all Aggregate
Information. However, if the Company correlates
any Aggregate Information to you, such
information will be treated like Personal
Information under this Policy.
Cookies:
The Company may make use of
"cookies" on the website. Cookies are small text
files
that are stored on a user's computer by a web
server based on the permissions set in a user's
browser software. A cookie itself is not
designed or intended to read any information
from a
user's computer (other than the contents of the
cookie); rather, it is an identifier used by the
website that originally placed it on your hard
drive. The actual contents of the cookie
information can be retrieved by the same server
to identify the computer and subsequently to
customize, monitor, or regulate the use of a
site based on information stored in the cookie
and
the host server. Therefore, cookies only
identify the user's computer to the website that
may
correlate other information, including personal
information, with the cookie. Cookies allow the
Company to automate access and data entry
functions of the Website such as login
information,
correlate online ordering information for
purchases, tailor the Website to your
preferences or
interests, or customize promotions or marketing.
In addition, cookies allow us to track usage of
the Website to determine which areas are useful
or popular and which are not, thereby enabling
us
to improve and update the Website effectively.
Security:
The Company uses reasonable efforts
to store and maintain personal information to
protect it from loss, misuse, alteration or
destruction by any unauthorized party. If you
are
asked to provide financial information in
connection with your request for the Companys
products
or services, such information will be collected
through a secure internet connection using
reasonable commercial security measures. We
store no financial information or social
security
information on the Website. When we do transmit
your data, we use only secure servers using
current encryption technology to encode your
data safely. We make reasonable efforts to
attempt
to prevent the unauthorized access of our
systems containing personal data.
Breach of Security:
In the event of a breach
of our information system security that may
compromise your personal financial information,
we will promptly notify you of such breach at
the
e-mail address that we have on file for you. We
reserve the right to reasonably delay such
notification as may reasonably be necessary as
part of any internal investigation or law
enforcement efforts related to such breach.
Outside Links:
While on the Website, you may
be referred to web sites other than the
Companys
Website. A link from the Website to such a third
party website does not imply endorsement of that
site nor any ability to control that site's
privacy practices. Be aware that third party
websites
may collect data and personal information and
operate according to their own privacy
practices.
Therefore, you should carefully review the
privacy policies of third party websites before
submitting any Personal Information to them.
Opting Out, Removal of Personal Information
and Contacting Us:
Any time your provide us with
Personal Information, the website provides you
the opportunity to opt out of receiving further
communications from us. To opt out of receiving
marketing information or to unsubscribe from any
specific email service, email a request to the
contact us section of this website. If you have
questions
or concerns about this Policy, or the accuracy
of any Personal Information we hold about you,
please use the contact us section of this
website.
You may request removal of your Personal
Information from our system(s) by contacting us
through this website. We will comply
with
your request except to the extent we are
required to maintain your information in
accordance with
our document retention policies or applicable
laws or regulations. If at any time you feel
that the Company has not adhered to this policy,
email us and we
will
do our best to respond promptly to your
concerns.
Legacy Senior Living Communities, 301 Exchange
Boulevard Suite 200, Rochester, New York, 14608
(585) 232-1760

